Tag Archives: atletico mineiro

Tally to power up Ambev football partnerships ahead of Brazil’s sports disruption

SBC News Tally to power up Ambev football partnerships ahead of Brazil’s sports disruption

Sports engagement platform Tally Technology  (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …

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Betano furthers front-of-shirt exposure in Atlético Mineiro sponsorship renewal

SBC News Betano furthers front-of-shirt exposure in Atlético Mineiro sponsorship renewal

Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024. With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting …

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Scout Gaming links with Betano Brazil to continue international expansion

SBC News Scout Gaming links with Betano Brazil to continue international expansion

Scout Gaming has moved to strengthen its international growth strategy, striking an agreement with Kaizen Gaming’s Betano Brazil brand. The agreement will see the B2B daily fantasy sports, sportsbook and fantasy sports betting provider supply its odds product to the Betano brand, with a specific focus on the group’s Brazilian market operations. Scout aims to provide Betano players with fantasy …

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Betano boosts Portuguese branding via FC Porto deal

SBC News Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

SBC News Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership

Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …

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188BET forms cautious partnership with Atlético Mineiro

SBC News 188BET forms cautious partnership with Atlético Mineiro

188BET advances its South American profile, confirming that it has become a ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro. Issuing a statement on its website, the Belo Horizonte football club has communicated that it has agreed on a ‘commission-based partnership’ referring customers to the online bookmaker. Atlético Mineiro further details that the 188BET brand will hold …

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