Betting media group Better Collective has acquired two new platforms, zagranie.com and irishracing.com, in separate transactions. Poland-based sports betting brand zagranie.com was founded in 2017 and its acquisition expands Better Collective’s reach in the Polish market. In addition, the firm has also purchased established racing publisher irishracing.com. The site, which has covered Irish and British horseracing along with major international …
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Better Collective finalises Atemi takeover in £40m deal
Better Collective has completed a ‘major strategic move’ after confirming that it has completed the acquisition of igaming lead generation specialist Atemi Group. The acquisition has been valued at approximately £40 million, of which £32.5 million is paid upfront at closing. This will be done via a combination of £27.8 million in cash and £4.7 million in Better Collective shares …
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