Tag Archives: Ashley Broadley

Betsson launches in-house studio to boost SHL coverage

Betsson Sweden has built an all-purpose media studio supporting its title sponsorship of the Svenska Hockey League (SHL). Last weekend, Betsson debuted ‘SHL Playbook’, the betting group’s first-ever in-house produced show broadcasting exclusive coverage of the start of the SHL’s new hockey season (19 September). Marked as a key directive, Betsson underlined that the studio forms part of the firm’s …

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bwin forms bespoke content partnership with the Press Association

International news publisher, the Press Association (PA) has been selected by European sports betting operator bwin (GVC Holdings subsidiary) as its news and content provider throughout its multiple product verticals. GVC management has approved PA journalist teams to provide exclusive content for its bwin sports betting asset. The content-led partnership aims to provide bwin with a further point of differentiation …

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