Tag Archives: ascot

Royal Ascot gets tough on anti social behaviour

SBC News Royal Ascot gets tough on anti social behaviour

The management of Ascot Racecourse (Berkshire), is set to impose new measures on alcohol consumption during its marquee Royal Ascot event (19-23 June), in a bid to crackdown on violent incidents during the racing festival. Royal Ascot racegoers may be breathalysed by stewards and refused admission to the festival as part of the crackdown. Ascot management details that it wants …

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The Betfred Story Part 2: The Bonus King

SBC News The Betfred Story Part 2: The Bonus King

“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …

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188BET extends partnership with champion jockey Silvestre de Sousa

SBC News 188BET extends partnership with champion jockey Silvestre de Sousa

188BET has announced that it will extend its sponsorship agreement with 2017 Champion Jockey Silvestre De Sousa. The Brazilian flat racing jockey has created a substantial lead over his closest competitors this season, having run over 150 winners he will officially claim the title of Britain’s champion jockey for 2017 on British Champions Day at Ascot this Saturday. The 36 year …

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Royal Ascot gets China streaming coverage boost with Sina Sports deal

SBC News Royal Ascot gets China streaming coverage boost with Sina Sports deal

Updating the market, Ascot Racecourse management has signed a media deal with Chinese digital sports broadcaster Sina Sports to stream its flagship Royal Ascot event. The partnership will see Sina Sports stream the final three days of Royal Ascot across its platforms. Deal stakeholders inform that the partnership could see Royal Ascot reach up to 213 million Chinese households. The …

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Ascot sticks with Betfred Tote for launch of ‘AscotBet’ pools in 2018

SBC News Ascot sticks with Betfred Tote for launch of 'AscotBet' pools in 2018

Updating the market, the management of Ascot Racecourse has confirmed that it will launch its ‘AscotBet’ pool betting system in 2018. The product will be developed in-partnership with Betfred’s Totepool, who will end its trackside pools monopoly on July 2018, opening the market to new incumbents. Ascot management stated that following a review of options, it had decided to keep …

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William Hill agrees programme sponsorship with ITV Racing

ITV & William Hill

William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …

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Paddy Power hopes to find the #MissingType at York Races

SBC News Paddy Power hopes to find the #MissingType at York Races

This week’s Tipster Challenge Guest is Paddy Power, Director of Communications for his namesake company. A graduate from Dublin University, Power has worked in all facets of the business, including risk control, operations and marketing. The Irish bookmaker is completely unique within the industry, with entertaining advertising campaigns and often controversial betting markets. Just last month, they initiated an advertising …

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