William Hill, the official betting partner of the Grand National Festival, has lit up Liverpool’s city centre with a 3D projection ahead of one of racing’s most iconic events. In a bid to drum up excitement and also educate people about the Festival, William Hill projected a film featuring a selection of famous stories and major players from the Festival’s history. …
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UK Gambling has hosted its most impactful Safer Gambling Week (#SGWeek2021), according to figures published by the Betting and Gaming Council (BGC). This year’s campaign, which ran from 1-to-7 November generated circa 25 million social media impressions, as #SGWeek2021 unique content was displayed across Twitter, Facebook and Instagram. #SGWeek2021 high coverage saw Safer Gambling Week’s own Twitter, Instagram and Facebook …
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The British Horseracing Association (BHA) has defended its decision to fine trainer Henry Oliver, citing that the schedule five ruling which discourages trainers and representatives from encouraging horses to start, “is there for good reason”. Schedule five on starting procedures explicitly states that no trainer nor representative is allowed to initiate the start of a race without the permission of …
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Historic UK racecourse and greyhound track Towcester has cancelled all its scheduled meetings for this weekend after announcing it’s set to enter into administration. The course, which is owned by the Fermor- Hesketh family and is steeped in history, is scheduled to host a further three cards this year with the first commencing on 10 October, however whether these take place …
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This week’s 6 of the Best takes us to the northernmost country of the United Kingdom, and to Scotland, where Harry Kane sadly brought today’s interviewee – McBookie Co-Founder and Director Paul Petrie – back down to earth in the World Cup qualification rounds. Keep reading to find out about a holiday conundrum, Tom Cruise toss-ups and three minutes of footballing …
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The Alizeti consortium has secured the future of the Tote by striking a deal to purchase an initial 25% share of the pool betting operation, with an option to purchase the remaining 75%. The deal, said to be worth approximately £150 million, has been reached with Fred Done, the founder and CEO of Betfred who acquired the Tote from the …
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The bookmakers suffered a late defeat on day three at Cheltenham, despite getting back in the game after a “blinding” fightback started by a surprise defeat for Un De Sceaux. St Patrick’s Day at the Festival started with the bookmakers an estimated £50 million down from the first two days, and keen to get stuck into the well-backed Terrefort (in …
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William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …
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William Hill is embarking on its biggest ever marketing campaign for a racing event, as it prepares to take a record 10,000 bets per minute at peak times during next week’s Cheltenham Festival. Central to the campaign is a commitment to never being beaten on price at the festival. They will offer a record number of betting markets and expect to …
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Betway has added champion jockey Richard Johnson to its list of distinguished brand ambassadors. Johnson a runner-up to AP McCoy an astonishing 16 times in the British Jump Jockeys’ Championship , has signed a deal to become lead spokesperson for Betway for the upcoming 2015/16 National Hunt season. The 38-year-old jockey has ridden nearly 2,900 winners in his career and is currently …
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