Hockey is undoubtedly one of the most popular sports across Russia – and so partnering with the Kontinental Hockey League (KHL) was an obvious choice for Fonbet as it sought to maximise its appeal to hockey fans across the CIS region as a whole. Alina Yakirevich, Marketing Director at Fonbet, delves into the ways in which the operator is making …
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As we edge closer to the beginning of 2022, Fonbet has a number of ambitious plans in the pipeline as it seeks to obtain new licences and enter different markets. In conversation with SBC, Alina Yakirevich, Marketing Director at Fonbet, reflects on the previous two years, highlighting the key lessons from 2020 and 2021 which will shape the bookmaker’s plans …
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Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship agreement with the Russian Premier League team. Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena. “I consider it symbolic that our partnership began the …
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As the Kontinental Hockey League (KHL) season gets into full swing, Fonbet has been restructuring its approach to cooperating with the league, placing more of a focus on supporting clubs and direct sponsorships. In conversation with SBC News, Fonbet CMO Alina Yakirevich explained that this new approach to sponsorship will be expanded across further sports, with football next on the …
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New measures brought in by the Russian government will undoubtedly protect bettors while also increasing traffic for licensed operators “who pay taxes, support athletics with targeted deductions and sponsorship contracts” according to Alina Yakirevich, Marketing Director at Fonbet. Speaking to SBC News, Yakirevich drew attention to the fight against the black market, explaining that measures brought in by the Russian …
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Fonbet has signed its first sponsorship agreement in the Belarusian market after partnering with FC BATE. Through the long-term partnership, Fonbet’s branding will be displayed at Borisov Arena as well as across the team’s kits. Alina Yakirevich, Fonbet International Development Director, commented: “Our new partner is the flagship of Belarusian football and the most popular club in the Republic with …
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With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions. For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …
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The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …
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Fonbet has signed a long-term partnership with Paris Saint-Germain to become the team’s official betting partner across Russia and the CIS region. Through the agreement, Fonbet will help the Ligue 1 team expand its fan base across the region by offering increased odds for Paris Saint-Germain matches, as well as ‘special promotions’ which will be developed in collaboration with the …
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CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets. Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website. According to a statement released by AC Milan, …
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