888 Holdings has announced the launch of its strategic joint-venture 888Africa, which has secured local licences for the markets of Kenya, Tanzania, Mozambique and Zambia. In March, the FTSE250 gambling group announced that it would back the launch of 888Africa – a dedicated African markets venture led by former PokerStars CMO Christopher Coyne. Launching the venture within East African markets, …
Read More »
Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …
Read More »
Ethiopia’s Ministry of Women and Social Affairs has outlined its support for a blanket ban on sports betting to protect the nation’s youth and avoid an ‘economic and social crisis’. FANA – Ethiopia’s state broadcaster reported that Abebe Haymanot, a representative of the Ministry focused on ‘Youth Development’ had notified “that work was underway to get sports betting banned”. Haymanot …
Read More »
Albert Climent, Head of Africa at Yolo Group, discusses how innovative approaches and a crypto-first strategy is helping the operator lead the crypto entertainment revolution. Over the last few months, Sportsbet.io and Bitcasino have welcomed to the team a series of high profile global brand ambassadors from Africa, as we look to expand our footprint not only as the crypto …
Read More »
As Africa continues to evolve at a fast pace due to the adoption of more efficient technology, the opportunity for growth in the continent is greater than ever. One supplier that has found sustained success in the region is FSB. Here, we speak to Business Development Manager – Africa, Reece Calderbank about his company’s commitment to the region. SBC: Hi …
Read More »
KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …
Read More »
Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …
Read More »
Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients… Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …
Read More »
BtoBet has strengthened its presence in the Zambian iGaming market after signing a new partnership with Betta1. Under the terms of the agreement, igned alongside BtoBet’s regional Certified Partner STM Gaming, BtoBet will power the Betta1 online brand with its Neuron 3 platform. “The African market is continuing to register strong shifts towards mobile,” commented Sabrina Soldà, BtoBet’s Chief Marketing …
Read More »
We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, but what about in regions such as Africa where there is little to no history to draw upon? Joe Andrews, Digital Sales Manager at SIS, discusses taking racing to new operators and bettors across Africa, how the esports betting boom has reached the biggest markets …
Read More »
SBC News Voice of the Sports Betting Industry