payout

PE Forum: The payout partner challenge in emerging markets

The pursuit of the perfect payout process for a gaming operator can “stutter” if the payment service provider (PSP) struggles to adapt to new markets.

That’s according to Paloma González Mascaraque, Head of Payments at BetConstruct, who joined a panel on ‘Payments in emerging markets’ at this year’s PaymentExpert Forum (18 September) – held as part of the Betting on Sports agenda.

She explained: “Sometimes when you enter into a new market you can find a PSP that agrees to everything you proposed to them but when it comes to the payout, things suddenly begin to stutter because they don’t do it or they operate in a much longer, more manual way.

“This happens often in emerging markets because of the competitiveness that comes from legalising gambling.”

González, who joined BetConstruct in January 2018, cited countries in Africa as an example where customers can be taxed 25% upon each withdrawal. If a full payout is made without the tax being applied, the liability falls to the operator and not the PSP.

“A strong payout method is not only good for your brand and your customer,” she added. “But it’s also about making sure you match the requirements set by the regulator which makes it one of the real challenges in this industry.”

To read a full recap of the ‘Payments in emerging markets’ session on PaymentExpert.com, please click HERE.

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