Tag Archives: affiliate marketing

EnergyBet’s Simona Pinterova: Focusing resources on quality interactions with the fans

Leyton Orient fans

EnergyBet is the main club sponsor for Leyton Orient FC, as well as the official in stadia betting partner for Millwall FC. The Malta-based operator, whose affiliate partner scheme has been nominated for a prize at the upcoming SBC Awards, is committed to connecting with the fans of its partners. We spoke to Simona Pinterova, PR and Media Manager at …

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No Country for Affiliates… Belgium warns of tougher digital advertising code

Belgium market online gambling affiliates have been warned that they may become the next targets of the governments new stricter advertising code on gambling services. Last October, the Belgian Chamber of Representatives (De Kamer) approved a mandate for a new advertising standards code focusing primarily on gambling promotional standards. The new code is set to introduce an outright ‘all-vertical ’ban …

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David Clifton – Don’t gamble on your affiliates

Glazier - Copyright: kentoh / 123RF Stock Photo

In my December 2016 article for SBC News, I wrote about affiliates coming into the ICO’s firing line, which in turn leaves gambling operators facing liability for affiliates’ data protection misdemeanours – a situation that will hit home even harder when the recently announced Data Protection Bill is published by Parliament and, subsequently, when the General Data Protection Regulation comes …

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XL Media ahead of expectations as it continues to diversify

Major affiliate group XL Media is trading ahead of management expectations for the first six months of the year, with the company revealing that it is reducing the percentage of its revenues generated from gambling. The Group has been working on its strategy of diversifying its revenue streams and says it has delivered strong organic growth across all business verticals. …

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‘The Next Level’…Intertops revamps affiliate marketing program

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, …

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SBC Leader Profile: Jesper Søgaard – Better Collective – Growth & Reality…

Following a year of growth and recognition of its business and services, SBC interviews Jesper Søgaard Co-Founder & CEO of Better Collective operator of leading industry player portal bettingexpert.com. Søgaard details to SBC readers the progression of bettingexpert’s multi-language services and operations, which have become a mainstay for player referral and industry trust between consumers and operators. ___________________________ SBC: Hi …

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LAC conference moves to the ExCel

Industry affiliate news publication iGB Affiliate has announced that next year’s edition of the London Affiliate Conference (LAC) is moving to the ExCel to accommodate surging demand. More than 5,000 delegates are expected at the ExCel in London for the world’s largest igaming affiliate conference between the 9-12 February 2017, a 10% rise on the 4,555 which attended 2016’s event …

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Smarkets relaunches affiliate program with Income Access

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

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Pinnacle Sports appoints Alex Carr as Affiliate Program lead

Curacao/Malta licensed online bookmaker Pinnacle Sports (www.pinnaclesports.com) has hired former bet365 Performance Marketing Manager Alex Carr as its new Affiliate Program Manager, to be based in the operator’s London office. Carr, who has spent the last 5 years in a variety of affiliate and performance marketing roles with the Stoke based bookmaker, starts his new role managing Pinnacle Sports Affiliates with …

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Stephen Appleton – bet365 – Player Acquisition 2015

2015 has seen a higher emphasis on acquisition costs and player margin efficiencies.With these factors in mind, Team SBC caught up with Stephen Appleton bet365 Performance Marketing Manager to discuss how acquisition practices are changing in the face of new marketing challenges and industry conditions. Part of one of the most effective igaming and sports betting acquisition teams, Stephen Appleton …

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