Tag Archives: Adthena

Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Adthena lauds Unibet’s Cheltenham search performance success

Adthena

Unibet was crowned search performance winner at Cheltenham 2018, pipping bet365 with a stunning final day showing supplemented by top ad positions throughout the festival and a frequency that was dialled up at key moments around the week’s biggest races. That’s according to data collected by Adthena, who determined Unibet as the overall winner both in terms of search performance and …

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