Tag Archives: Adam Lewis

28 pro tennis players implicated in Europol match fixing investigation

EU-wide crime agency Europol has reported that Spain’s Guardia Civil has arrested 83 individuals in connection to a criminal syndicate manipulating professional tennis competitions/matches. Publishing its report, Europol details that 28 professional tennis players are implicated in the ongoing investigation, with Europol revealing that one player had played at the last US Open Grand Slam tournament. The investigation, which began …

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Tennis IRP demands tough love on data supplies as a fix for integrity

Tennis’ Independent Review Panel (IRP) has published its much anticipated ‘Final Report’ on betting related-integrity issues, measures and protections commissioned jointly by the sport’s governing bodies of the ATP, WTA, ITF, and the Grand Slam Board. The IRP concludes a two-year study headed up by leading UK sports QC Adam Lewis, whose research is supported by US attorney Beth Wilkinson …

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bwin launches blockbuster campaign for Russia 2018

GVC Holdings’ European sports betting subsidiary bwin, has announced the launch of its World Cup Russia 2018 multi-vertical marketing campaign ‘Who Stole the Cup?’ Continuing its ‘blockbuster approach’ to promoting its sportsbook product, bwin marketing details that ‘Who Stole the Cup?’ is the sequel to 2017’s European-wide ‘The Race’ campaign. bwin latest marketing campaign is produced by Spanish director Pedro …

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ESSA opens member consultation on Tennis’ IRP findings

European-wide sports integrity body ESSA has issued a statement, detailing that it will move to consult its industry members on the findings and recommendations of tennis’ Independent Review Panel (IRP). This week, at a press conference in London, sports law QC Adam Lewis revealed the IRP’s two-year study into tennis integrity, in which the independent panel reviewed the sport’s match-fixing, …

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Adam Lewis: IRP – Tennis needs to rethink structure & betting relationships to win its integrity battles

Adam Lewis sports law QC has stated that tennis needs to readdress its relationship with betting if the sport is to diminish corruption and match-fixing. Yesterday, Lewis who has led tennis’ independent Integrity Review Panel (IRP), revealed the findings of a two-year study researching the sport’s match-fixing, corruption and betting-related issues. At a press conference in London, Lewis outlined that …

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European Drive! bwin launches multi-million euro ‘The Race’ campaign

GVC Holdings’ European sports betting subsidiary bwin has launched its multi-million euro, pan-European marketing campaign ‘The Race’, which it has described as ‘a Hollywood-style 90-second car chase to bring to life the excitement and exhilaration of the bwin experience’. Its new marketing campaign has been developed by international creative agency BBH Sport and will form part of its wider ‘Live the …

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World Cup winner Robert Pires joins bwin as brand ambassador

Pires - bwin

World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …

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GVC selects BBH Sport as creative lead for Bwin brand

GVC Holdings’ European online betting subsidiary Bwin has selected international sports marketing agency BBH Sport as its lead creative agency following a competitive pitch supported by advertising consultancy Oystercatchers. BBH Sport, part of the wider Bartle Bogle Hegarty Group is one of the fastest growing specialised agencies concentrating on creating high impact sports advertising campaigns. The agency has acted as …

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PDC confirms bwin as new Grand Slam of Darts sponsors

Darts - Copyright: sergign / 123RF Stock Photo

Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group …

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GVC bolsters CRM capabilities with Optimove multi-brand partnership

Seeking to bolster its customer retention management (CRM) operations, GVC Holdings (GVC) has confirmed Israeli user management software provider Optimove as its new network partner. Optimove a specialist in automated and tailored CRM system development, will become the core retention platform for GVC’s portfolio of betting and igaming brands (Sportingbet, bwin, Party Gaming, Foxy Bingo). GVC had a prior working …

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