Betsoft Gaming has secured another step in its European expansion plans, launching in Romania via a slots content arrangement with 888casino. The agreement builds on a previous contract signed with 888 Holdings in 2021, expanding the content supplier’s presence into Romania, as well as activity in Italy, Spain and Sweden. Betsoft is targeting integration of its titles across ‘key regulated’ …
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Playtech Plc has secured a major technology agreement to supply its live casino suite and further RNG games to 888 Holdings’ North American subsidiaries. The partnership will begin with a roll-out of Playtech Live casino games on the 888Casino platform licensed for the state of New Jersey. The 888Casino brand has operated in New Jersey since 2019 as one of …
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888holdings has confirmed the appointment of three Non-Executive Directors (NEDs), as the firm looks to consolidate its position following the completed takeover of William Hill. The international gambling group announced this morning that Andrea Gisle Joosen, Andria Vidler and Randy Freer would join the Board as Independent NEDs, each having accumulated experience across a range of sectors. In the aftermath of …
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888 Holdings has debuted ‘Made to Play’, its new multi-media advertising campaign that “unites the 888casino, 888sport and 888poker brands under a single brand position”. The ‘global master campaign’ showcases 888’s 25-year experience at the forefront of igaming innovations and entertainment, in which it has become one of the market’s most dominant and trusted players. Of significance, Made to Play …
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Aspire Global has reported a successful first quarter for 2021 having achieved key objectives across multiple verticals and recorded a total revenue increase of 42.6%, driven by the global market presence of BtoBet. Publishing its Q1 2021 trading report, the group revealed that revenue had increased to €48.1 million (€33.7 million Q1 2020), attributed largely to the acquisition of BtoBet, …
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Aspire Global has finalised the integration of Parliplay’s Fusion platform into its BtoBet sportsbook provider subsidiary, as part of a continued execution of its M&A strategy. The integration has opened up ‘considerable synergies’ as Pariplay’s content development services will now be available to BtoBet’s full suite of international partners, offering clients an opportunity to diversify their revenue stream. “This is …
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888 has strengthened its virtual sports offering after teaming up with Golden Race ‘Beyond Virtuals’ to deliver a range of virtual sports games for its 888casino and 888sport platforms. Under the agreement, players at 888casino and 888sport will gain access to virtual sports betting events including more than 20 leagues and tournaments of 3D Virtual Football, 3D Horse Racing, Dog …
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Online casino operator, 888casino, has undergone a major redesign, aiming to deliver a superior experience to its players powered by a brand new gaming platform and web application. Founded in 1997, 888casino is globally one of the most well-established online casino operators and has been providing players with a safe, secure and fair place to wager for over two decades. …
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Guy Cohen, VP B2C Casino at 888casino.com talks about current live casino trends, and what the future holds for the vertical. The live casino sector is enjoying a major rise in popularity and play right now, with no signs of slowing down. According to H2 Gambling Capital, by the end of the decade the market will be worth more than …
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Content marketing is hugely successful in the sports betting sector, but can it work in the same way for casino games? Scott Longley investigates. Casino occupies a curious position within the online gambling universe. While all the evidence shows that the category of gaming is by far the largest vertical in revenue terms, it remains a product which to a degree …
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