Tag Archives: 4Racing

SIS partners with 4Racing to expand South African content coverage

SIS partners with 4Racing to expand South African content coverage

Following a series of horse racing deals signed this year, SIS (Sports Information Services) has partnered with South African rights holder 4Racing. From 1 January 2023 the Milton Keynes-based 24/7 live betting services provider will distribute South African racing content to UK and Irish audiences via the deal. 4Racing has enabled SIS to collect and deliver racing content from Durbanville, …

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Lee Richardson – Gaming Economics – Horseracing, betting & TV…in terminal decline?

SBC News Lee Richardson - Gaming Economics - Horseracing, betting & TV...in terminal decline?

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

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