Tag Archives: 1XBet

1xBet’s Evgeniy Kiriushin: Embracing the fast-growing esports market

1xBet

Whether you have embraced the well-publicised esports revolution, or remain cynical over its status as a sport, there is no doubting its growth as a betting proposition, writes 1xBet’s Head of Business Development Evgeniy Kiriushin. Just 10 years ago few were interested in esports, but now sporting websites across the world are keen to get involved in this exciting and …

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6 of the Best – 1xBet’s Evgeniy Kiriushin

10Bet - Oshri Kostiner

Last Thursday, SBC News relaunched its popular ‘6 of the Best’ series, taking a closer look at some of the key personnel within the sports betting and gaming industries. This week, we caught up with Evgeniy Kiriushin, Head of Business Development at 1xBet, to find out about his personal favourites. Best Holiday One of the best holidays was when I …

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Loyal 1xBet customers to gain 1xPromo points

1xPromo - Copyright: christianchan / 123RF Stock Photo

Cyprus-based sports betting company 1xBet has praised the impact of 1xPromo, a customer loyalty program which enables its customers to redeem bonus points for free bets. 1xPromo, otherwise known as Promo Code Store, is permanently visible to all 1xBet customers, with a balance that automatically updates after every bet placed on the sportsbook. The bonus points can be redeemed at …

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1xBet white label sportsbook kickstarts Melbet growth

1xBet & Melbet

1xBet is ready to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com. The sports betting company has set about obtaining more licences to increase the number of countries it can operate in, through both its B2C product and new B2B partnerships. Evgeniy Kiriushin, Head of Business Development for 1xBet, …

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Andrea Pirlo joins 1xBet as brand ambassador

Pirlo

Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …

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1xBet takes two stand approach to successful ICE exhibition

1xBet

1xBet showcased its B2B product for the first time at last month’s ICE exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America. Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition had “exceeded all expectations”. The 1xBet …

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Bringing the buzz at ICE: US, Big Data, Blockchain and Crypto

ICE & London Baby

With just a few days to go until the start of ICE London (6-8 February), the sponsors of London Baby have embraced the growing ‘buzz’ around the world’s biggest gaming exhibition. Once again, SBC has joined forces with iGaming Business to host #londonbaby2018, the largest networking party on the first night of the exhibition (6 February), held at the stunning …

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Evgeniy Kiriushin – 1xBet – Taking to the World Cup battle in 52 languages

CEO panel - Copyright: donfiore / 123RF Stock Photo

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

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Habanero appoints Arcangelo Lonoce as Business Development chief

chrisdorney / 123RF Stock Photo

Arcangelo Lonoce has been confirmed as the new Head of Business Development in Europe, for slots developer and provider Habanero. Toni Karapetrov, Head of Corporate Communications at Habanero, has stated that his appointment will help with the provider’s planned move into Western Europe during 2018, adding: “Arcangelo’s excellent track record in the gaming industry speaks for itself, and we are …

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1XBet enters partnership with Italy’s Serie A

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

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