SBC News Voice of the Sports Betting Industry
Online sportsbook and casino operator, 1xBet has partnered with Processing.com to roll out the firm’s acquiring solution on its platform.
As a result of the partnership, 1xBet has been able to increase the approval of credit and debit card transactions, further improving its user’s experience, something that was highlighted at this summer’s World Cup, where the company was able to capture additional transactions, volume and revenue.
Matthew Harrod, Vice President, Europe of Processing.com stated: “We have focused intensely on providing bespoke solutions to the gaming industry, while catering to the varying needs of clients across an international spectrum. The success of the 1xBet partnership to date shows the importance of a close working relationship and the value of specialist providers.”
Founded in 2007, 1xBet has become a strong player in online betting space, operating more than 1,000 betting events daily to over 400,000 registered users. 1xBet caters across a variety of gaming markets including sports, live betting and casino.
The fast-growing company had long been seeking the right solution to improve transaction throughput and optimise its marketing efforts. In early 2017, 1xBet and Processing.com entered into a multi-faceted agreement whereby Processing.com was selected to provide global merchant payment processing to support 1xBet’s international expansion plans.
Ilias Agathokeious, CEO of Exinvest (1xBET) also spoke of the new deal: “We have seen our business grow substantially on a global scale, Processing.com’s ability to process payments worldwide through a single integration with access to its portfolio of acquirers, along with convergent acquiring to optimise approval ratios, has enabled us to increase revenue due to high approval and conversion rates.”
James Bergman, Chief Revenue Officer of Processing.com added, “It is clear to us and our acquiring partners why 1xBet has had the success that it has with its focus on optimising the overall customer experience. We are proud of the innovation we have been able to provide to 1xBet and others in the gaming industry. It’s the intention to further expand and service their specific needs over the coming years as the relationship grows further.”
