SBC News Voice of the Sports Betting Industry
DATA.BET has added sports betting to its offering, as the solutions supplier enters a “new phase” in supporting its partners.
In officially launching its own sportsbook, the company will cover more than 50,000 sporting events a month, with over 63 pre-match and 38 live sports, along with 1000+ markets.
Otto Bonning, Head of Sales at DATA.BET, commented: “This update equips operators with a complete betting solution, while ensuring continued access to DATA.BET’s trusted tools for flexibility, control, and fast content delivery.”
The firm has said that the offering ranges from extremely popular leagues to very niche categories, whilst its 24/7 in-house trading team ensures “over 93% market uptime, dynamic odds adjustments and automated settlements”.
Ultimate user engagement
DATA.BET has also introduced its Cashout functionality to the sportsbook, which allows players to settle bets early on single and multiple bets.
Meanwhile, the firm has developed integrated Video Streaming of events for football, American football, tennis, and basketball, as well as interactive Widgets across key sports.
DATA.BET now delivers a full-spectrum betting offering including sports, virtual sports, as well as esports – which over the past few years has emerged as a vibrant and transformative segment within the gambling ecosystem.
Operators can integrate via an advanced Single Page Application (SPA) or directly through the Odds Feed.
This SPA was only introduced in April this year, and offers enhanced flexibility and efficient alternatives to traditional iFrame-based integrations. Taking customisation ‘to a new level’, the feature now provides extensive personalisation by allowing partners to independently configure and fully tailor their components and behaviors.
Meanwhile, to enhance player engagement even further, last month DATA.BET launched a multi-functional mobile widget for sportsbooks to optimise player engagement with esports markets.
Again engineered by DATA.BET itself, the ‘Multi Widget’ can now be integrated by sportsbooks to provide mobile-customised esports scoreboards, pitch trackers, and video streams.
Significantly, the mechanism allows sportsbook partners to merge all existing DATA.BET widgets, thereby improving mobile functionality for their customers.
