SBC News Voice of the Sports Betting Industry
OlyBet has confirmed an agreement to sponsor the upcoming 2025 WHOOP UCI Mountain Bike World Series alongside Warner Bros. Discovery (WBD) Sports.
The three-round partnership kicks off this weekend at the Gravity double-header in Loudenville-Peyragudes, before re-commencing in August for back-to-back race weekends with the UCI Enduro World Cup in Morillon and the UCI Downhill and Cross-country World Cups in Les Gets.
Chris Ball, Vice President of Cycling Events at WBD Sports, commented: “OlyBet is the market leader in sports gaming in the Baltics. Their partnership with the WHOOP UCI Mountain Bike World Series puts mountain biking on par with mainstream sports and marks what we hope will be the beginning of a long and fruitful collaboration.
“Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader, more diverse, public.”
The agreement follows OlyBet’s platform launch in France last year, with the Olympic Entertainment Group-owned Estonian sports betting and online casino operator sponsoring all three French rounds of the World Series to build its reputation amongst the country’s sports fans.
OlyBet’s latest sports sponsorship adds to a high-profile roster of similar partnerships made by the operator. The company currently holds agreements with Paris Basketball, the World Snooker Tour and teams in both LaLiga and Serie A.
“OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists,” added Corey Plummer, CEO & Chairman, OlyBet Group.
“We are excited to partner with the WHOOP UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle. Passion for sports brings people together and we are looking forward to supporting that belief.”
Olybet prioritises French sports
One of OlyBet’s most-recent sport sponsorship deals saw the operator join forces with Stade Toulousain, a French rugby union club based in Toulouse, as an official partner.
After securing OlyBet as its official partner, the Investec Champions Cup title holders praised the operator as a “world-renowned brand” that would help the club increase its visibility with audiences across the world.
Didier Lacroix, President of Stade Toulousain, stated: “We welcome this news with great enthusiasm and are convinced that this collaboration will contribute to our development and international visibility as well as to an ever richer content proposal for our fans across the world.”
