Kwiff branding is to appear on the sleeves of Millwall FC’s kit during Saturday’s FA Cup tie against Crystal Palace.
Described as a ‘supercharging betting agency’, kwiff was founded in 2015 and aims to give a ‘more entertaining user experience’. In detail, after placing a bet, the odds of any selection on any market at any time can be supercharged, meaning the possibility of greater returns.
Director of Acquisition at kwiff, Garry McGibbon, commented: “We at kwiff are delighted to partner with Millwall FC before their upcoming FA Cup clash at the weekend. We’ll have our fingers crossed The Lions can Supercharge their way into the next round!”
Saturday’s game, the Fifth Round of the Emirates FA Cup, kick-offs at 12.15pm at Selhurst Park and will be broadcast on BBC One. The London derby is the first at Crystal Palace’s ground since 2012.
“We’re delighted to have kwiff on board for this weekend’s FA Cup Fifth Round tie against Crystal Palace,” added James Voisey, Millwall FC Head of Commercial. “The guys have been brilliant in throwing their support behind us, so here’s hoping they bring us luck and they’re on the winning side!”
The deal follows the recent launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day.
The Lions currently sit 12th in the Championship table, however, have enjoyed a rich vein of form in the FA Cup, landing a victory over fellow London-side, Dagenham and Redbridge, as well as a victory over league-leaders, Leeds United.
Palace come into the game after a victory over Aston Villa this week after a two-goal win over London rivals Fulham.
Last week, kwiff also expanded its boxing community reach by signing an advertising partnership with Seconds Out Live, one of the longest-established boxing channels on YouTube. This was the brand’s first major move into the boxing advertising space.
