Tangobet has become the official betting partner of League One side Charlton Athletic.
For the remainder of the 2024/25 season and the entirety of the 2025/26 season, the operator will bring an ‘innovative’ and ‘fan-focused’ approach to the club, as it looks to enhance the matchday experience and strengthen ties between Charlton and its supporters.
Tangobet CEO, Kevin Volkan Aktas, commented: “Partnering with Charlton Athletic is a fantastic opportunity for Tangobet to connect with one of the most passionate and loyal fanbases in football.”
Aristocrat Interactive introduced the Digital Knights-owned betting brand at the end of last year, with a target for both the UK and RMG markets.
The company now offers its Player Account Management (PAM) platform, sportsbook and a suite of managed services.
Volkan Aktas added: “We are committed to creating unforgettable moments for Charlton supporters and showcasing our dedication to entertainment, innovation, and fan engagement. Together, we look forward to building something truly special.”
Meanwhile, Tangobet will gain significant brand exposure across Charlton’s platforms, including LED advertising, big screen promotions and social media campaigns.
The deal will also include competitions, giveaways, and immersive matchday activations; aiming to add a ‘new dimension’ to their experience at The Valley.
“We are delighted to welcome Tangobet as our official betting partner,” added Barry Higson, Charlton Athletic’s Head of Commercial.
“Their passion for delivering unique and engaging experiences aligns perfectly with our commitment to enhancing every aspect of the matchday journey for our fans.
“Tangobet joins us at an exciting time, and we are excited to see the positive impact this partnership will bring.”