Stake nets Davis and Billie Jean Cup sponsorships

Stake has announced a deal with the International Tennis Federation (ITF) to become the official betting partner of the Davis Cup and Billie Jean King Cup by Gainbridge.

The deal has come into play following due diligence conducted in line with ITF rules for betting sponsorship, developed in consultation with the International Tennis Integrity Agency (ITIA).

Akhil Sarin, Chief Marketing Officer for Stake, commented: “We are delighted and extremely proud to become the official betting partner of the Davis Cup and Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. 

“We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”

The operator’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton Football Club) and UFC, as well as a partnership with musician Drake.

The new collaboration will see Stake ‘promoting and enhancing’ the fan experience across both events by aiming to bring supporters closer to the on-court action.

Sportradar, the ITF’s current data partner, helped facilitate the partnership with Stake.

“We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023,” added David Haggerty, ITF President.

“We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself.

“Protecting tennis integrity is at the centre of all we do and we are pleased to partner with Stake – an organisation with a portfolio of high-profile clients, a stated commitment to responsible business practices and significant reach among global sports fans – having conducted rigorous due diligence in line with ITF rules for betting sponsorship, which were developed in consultation with the ITIA.”

Notably, the brand has also recently partnered with FCB Melgar, one of Peruvian football’s oldest teams, to become official sponsor for the 2025 season. 

This deal now sees Stake’s logo featured across the chest of the men’s, women’s, and Liga 3 team kits, marking the first time a sponsor has supported all three sides.