SBC News Voice of the Sports Betting Industry
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has invited brands to submit offers to become the official betting partner of its main men’s and women’s competitions.
From 2025 to 2028, the chosen operator will become the first-ever official betting partner for the governing body and will gain brand visibility during the period leading up to – and after – the World Cup in 2026.
The sports betting industry in America continues to expand, and has recently posted a record $10.92bn in revenue for 2023, according to the American Gaming Association’s annual report.
The tender process is said to be staying in-house and will be run by Concacaf’s commercial department.
Coming up in the Concacaf region are events such as the men’s Nations League Finals, Gold Cup, and Champions Cup, as well as the recently launched women’s club competition (W Champions Cup) and new women’s national team calendar.
