BetMGM has launched another advert featuring comedian Chris Rock, this time to help boost the operator to UK audiences.
The Leo Vegas-owned operator’s new ad, called the “Chris Rockin’ Locker Room Speech”, first ran on television, digital, radio and social platforms yesterday (17 October).
LeoVegas Group Director of Brand, Dan Towse, commented: “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration.
“A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform.”
In detail, the ad features the comedian talking to a group of athletes from various sports in a locker room setting. The speech looks to promote key betting markets such as football, darts and horse racing.
The campaign aims to drive awareness of the brand and key betting markets, as well as an independent advert that will promote responsible gambling.
BetMGM said in a statement: “BetMGM wanted a globally recognised talent who could launch the brand in the UK. Who better than American comedian Chris Rock!”
It was September last year that the operator made its full UK launch with the first campaign Rock starred in for the operator.
