SBC News Voice of the Sports Betting Industry
Pragmatic Play has announced the expansion of its partnership with DAZN Bet to launch a new sportsbook for the operator in Germany.
The release follows the successful initial rollout in Spain last October, with the extension into the German market having been facilitated through a licence acquired by Dazn Bet from the GGL back in August.
Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at Dazn Bet, commented: “We are excited to announce the launch of our new sportsbook platform in Germany through our partnership with Pragmatic Play.
“The new platform provides us with a competitive set of features, tailored to perfectly meet the essential requirements to be successful in the German market.
“Our customers can now enjoy smoother journeys, exciting new functionalities and automated processes, all designed to enhance the overall betting experience.
“This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success.”
Pragmatic Solution’s Player Account Management (PAM) platform technology has been lauded as the ‘core technology layer’ used to integrate Pragmatic Play’s sportsbook into DAZN Bet.
Gareth Crook, Pragmatic Play SVP of Sports, concluded: “Our entry into the German betting market again proves the ability to launch our sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October.
“We’re delighted to be partnering with Dazn Bet to achieve its growth plans, this time in Germany.”
