Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions. In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention. The group will be leveraging its integration with igaming platform provider GiG …
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GiG to power new LatAm player JOY Enterprise BV
Gaming Innovation Group (GiG) has expanded its presence in the burgeoning South American igaming market, becoming the lead platform solutions supplier to JOY Enterprise BV Securing a five-year agreement, GiG will provide its platform account management (PAM) to power JOY Enterprise BV soon to be launched Playr.bet brand in Latin America “This is a new venture into an unknown vertical …
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