SBC News Voice of the Sports Betting Industry
Mr Vegas has been named the title sponsor of Snooker 900 – a prominent event within the World Senior Snooker (WSS) circuit.
As the Videoslots-owned gambling company expands into a third sport in a matter of weeks, the event – held on 29 December at Epsom Racecourse – is set to enhance Mr Vegas’ UK visibility.
Ulle Skottling, Deputy CEO at Mr Vegas, said: “Following on from recent deals within football and darts, we are excited to extend Mr Vegas’ outreach into snooker during one of the busiest times of the year.”
The deal follows recent partnerships with EFL club West Bromwich Albion and the Professional Darts Corporation (PDC), being named title sponsor of two of its biggest tournaments over the next year.
“The UK is a key territory for us and announcing this trio of sponsorships over the past two months will undoubtedly boost Mr Vegas’ reputation within the sporting world,” Skottling added.
Set to be broadcast live and exclusively in the UK on Channel 5 over the Christmas period, snooker icons such as Stephen Hendry and Jimmy White will play in a quick-fire round robin format, with the top two from each group progressing to the knockout stages.
“We are delighted to be partnering with Mr Vegas to bring the first ever snooker tournament to Channel 5,” emphasised Jason Francis, Chairman of World Seniors Snooker.
“The line-up includes some of the sport’s most decorated and loved players and we look forward to them doing battle on the table and entertaining our guests off it.”
