SBC News Bragg to supply player account management in extended Entain deal

Bragg to supply player account management in extended Entain deal

Bragg has extended its agreement with Entain to supply the latter’s Dutch igaming operator, BetCity.nl, with its Player Account Management (PAM) platform until 2025.

The gaming technology and content provider will provide its proprietary aggregated casino content, as well as deliver sports betting products to customers of BetCity.nl.

Bragg Chairman and CEO, Matevž Mazij, stated: “As reflected in BetCity.nl’s strong market position, we have enjoyed a highly successful partnership since launching with them a little over two years ago. 

“We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

“In the meantime, we look forward to powering the continued success of BetCity.nl, as we continue to further enhance our content and product offering for the Dutch market where we are proud to be a leading igaming supplier.”

Recently, Bragg Gaming also extended a partnership with Internet Vikings and Unibet, launched a global content deal with PokerStars, introduced content with BetMGM in New Jersey as well as launched the Lady Luck Casino Egyptian Magic slot with Caesars Digital.

In recent months, the company also reported a new revenue high of €24.7m in the second quarter of 2023.

Commenting on the results, CEO at the time, Yaniv Sherman, noted that the performance reflects a “continued shift towards a revenue mix of higher-margin products” for the igaming provider, which has also tightened its 2023 revenue and adjusted EBITDA guidance range.

Publishing its Q2 results, Bragg declared revenue of €24.7m, up 18.9% year-over-year (Q2 2022: €20.8m) and an improvement on Q1’s €22.9m. Gross profit also improved by 18.9 per cent in comparison to the previous year to €13.8m (2022: €11.6m).

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