SBC News Voice of the Sports Betting Industry
Abios and BETER have cooperated on development of a new esoccer product for betting operators, backed by the latter’s real-time data services.
The product, which will be delivered as part of Abios’ wider esports betting offering to bookmakers, will include live odds, real-time widgets and streams.
Cultivation of an ‘engaging all-in-one betting experience’ complete with consistent and interactive content has been outlined as the key goal of the partnership.
Evgeniy Bekker, General Manager at BETER Esports, said: “Esports contests can help operators fill gaps in the sports calendars, creating new opportunities for acquisition and retention.
“That said, having access to quality data is essential for creating an immersive esports betting experience. Therefore, it’s vital for providers to utilise official data and collaborate with trustworthy partners.
“BETER has emerged as the reliable provider of live data, live streaming, and odds for esports, and it’s great to see that such companies as Abios using our official data to build out engaging products and experiences for its operator partners to offer to their players. This will undoubtedly be a successful partnership for BETER and Abios.”
Abios and BETER have outlined a joint goal of filling ‘periodic gaps in content among sportsbooks’ caused by the volatility that results from downtime between matches in a tournament calendar.
For example, tennis and football fixtures are often days, weeks or months apart. Abios and BETER believe that these gaps can be filled by their ESportsBattle esoccer product, which is built on a soccer game with teams controlled by professional players and competing in eight minute matches.
Abios and BETER have established themselves as prominent esports suppliers in betting and gaming, with the former having secured licences in Sweden and partnerships with operators Buffed.bet and Dragoni in recent months.
Oskar Fröberg, CEO and Founder of Abios, remarked: “With long experience creating highly technical data-driven products and data visualisations, we wanted to combine our different product arms to create something unique.
“As such, we are very happy to announce our new all-in-one product for esoccer, developed in collaboration with BETER. Our real-time odds are highly automated and produced through third generation trading.
“This creates higher uptime, better accuracy and odds less prone to human errors, which can improve quality significantly. Our streams and widgets add to that experience by allowing fans to watch and receive live statistics from the matches directly in the sportsbook.”
