SBC News Voice of the Sports Betting Industry
Dutch online casino operator 711 has partnered with Kambi to leverage the sportsbook supplier’s products as it targets growth of its sports betting vertical.
The company will make use of the Swedish firm’s full sportsbook offering including its betting platform, Bet Builder and AI-powered trading products.
In anticipation of an enhanced sportsbook, the casino plans to apply for an expansion of its licence with the Kansspelautoriteit (KSA), the Dutch gambling regulator, to cover wagering, as the operator’s current licence only provides online casino products.
Gilles de Backer, COO of 711, said: “711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey.
“By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”
Regarding marketing, 711 has already built up a presence in Dutch football via sponsorship deals with Excelsior Rotterdam, FC Enmen and most recently Telstar, although like other sponsorship agreements in the Netherlands, these will have to be phased out by 2025 under advertising rules that came into effect on 1 July.
Whilst marking an expansion of 711’s Dutch betting ambitions, the agreement also shows growth for Kambi in the country, two years into the launch of the online market, a timespan which has seen rapid growth.
In an update this week, the KSA revealed that after two years of growth, which has seen the number of operators increase from 10 in October 2021 to 27 and gaming revenue projected to rise by 15% per year, the market is now ‘levelling off’ in line with the regulator’s expectations.
“We are pleased to have partnered with 711 to power the launch of its first sportsbook in the Netherlands,” remarked Kristian Nylén, Kambi CEO and Co-Founder
“This agreement strengthens Kambi’s position in one of Europe’s key regulated markets and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”
