SBC News Voice of the Sports Betting Industry
PandaScore has announced that it’s BetBuilder offering is now live with long-time partner Ladbrokes Australia, which is part of the sports betting group Entain.
Through the partnership, Ladbrokes Australia will be able to offer ‘catered’ and ‘more engaging’ betting opportunities for one of the biggest betting events on the Counter-Strike calendar, as well as for each individual esport.
Ladbrokes Australia Trading Director, Don Forbes, stated: “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved.”
BetBuilder will be offered to players live across the two biggest titles in esports betting – CS:GO and Dota 2.
Forbes continued: “We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”
PandaScore’s BetBuilder leverages the company’s game-specific models to give fans new ways to bet matches, backed by comprehensive data drawn from multiple sources.
The company has outlined how the Paris Major will be the ‘perfect occasion’ to roll out this feature.
Having already used PandaScore’s Player Props markets, the bookmaker will combine these with BetBuilder, meaning fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s ‘a game within a game’.
“It’s an exciting time for esports betting,” added PandaScore CEO, Flavien Guillocheau. “Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry.
“BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.”
“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over three years now.”
