Sergey Tsukanov to serve ‘in an expanded capacity’ as Betby CPO

Betby has announced that Sergey Tsukanov has become the gambling firm’s Chief Product Officer.

Extending his position and influence within the group, Tsukanov will be responsible for the continued oversight of the Risk Management and Trading teams.

“I am excited to take on new challenges and drive even greater success for our organisation,” he stated. “I am grateful for the opportunity to serve in an expanded capacity and look forward to working with everyone to build on our past successes and drive future growth.”

Looking to leverage his experience in the industry, Tsukanov will contribute to the growth and development of the company, while continuing to collaborate with my colleagues to achieve the firm’s goals.

Tsukanov started off at the company as Head of Sportsbook in 2018, after having tenures at FortunaLive and Liga Stavok.

Continuing its expansion strategy, last month the operator moved to strengthen its presence in Brazil by signing a deal with Aposta Gaming.

The agreement saw the firm roll out its esports gaming content in the country, including its Betby.Games portfolio of titles such as NBA 2K, Rocket League and eFighting.

Covering 100,000 live events each month and over 250 betting markets, the Betby.Games portfolio is capable of being fully integrated into any sportsbook platform as a standalone product or as part of a wider offering.