SBC News Voice of the Sports Betting Industry
Altenar will supply its sportsbook solution and platform to the Casino Gran Madrid under the terms of a new partnership, bolstering its European betting and gaming standing.
The agreement will include provision of esports, data, retail and virtual products, as Altenarr seeks to reach a wider audience of Spanish bettors and maintain track on its regional and international expansion.
Partnering with Gran Casino Madrid follows on from the development of Altenar’s in-house retail terminal, which the firm detailed has been successfully rolled out across Spain as well as in Latin America and Belgium.
Alejandro Cazorla, Sales Manager at Altenar, said: “We are delighted to be fuelling growth at Casino Gran Madrid with our top-tier sportsbook.
“We look forward to collaborating with our newfound partners to provide an even more satisfying betting experience to the Spanish customer base.
“This partnership is indicative of the continued progress we are seeing as a company, and the evidence is clear that our presence in Europe is as strong as ever.”
Spain was identified as a key target market for Alentar by Domenico Mazzola, at the time the company’s Chief Commercial Officer, along with the UK, Italy and South America, in an interview with SBC News.
Meanwhile, the firm has pointed to its esports, data and virtuals products as being the most well-received aspects of its wider offering by operators, whilst also recording a 150% increase for total bets and player count over 2021.
