The Mill Adventure expands sports content portfolio with Altenar link-up

Altenar will now supply its fully-managed sportsbook solution to The Mill Adventure after the duo secured a new partnership.

The Mill Adventure, which currently holds B2B and B2C licences from the Malta Gaming Authority (MGA) and Spelinspektionen, will gain access to a range of sports content and risk management services as well as trading and business support via the Altenar sportsbook solution.

“We are excited to start the partnership with The Mill Adventure,” commented Domenico Mazzola, Commercial Director at Altenar. 

“Their technical background is strong and I’m sure we will work together with several operators in different territories.”

The Mill Adventure provides a comprehensive igaming platform and white-label solutions for the industry, focusing on automation, personalisation, compliance and adaptability.

Currently operating in Brazil, Canada, Finland, Germany, New Zealand, Norway and Sweden, the company has detailed that plans to secure licences and certifications for emerging markets are “in the works”.

Bjørnar Heggernes, Head of Casino at The Mill Adventure, added: “Expanding our portfolio with sports content is a thrilling, new venture for us, and we couldn’t think of a better partner than Altenar with their state-of-the-art sportbook solution. 

“We pride ourselves on being adaptable and quick to launch in new markets and so do they. Moreover, their multiple iGaming certifications perfectly complement our goal of expanding our footprint.”

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