SBC News Voice of the Sports Betting Industry
Aspire Global has reported ‘major success’ for Bettarget.com during the operator’s first three-months, leveraging the former’s BtoBet platform to enhance its sportsbook offering.
The Nasdaq Stockholm-listed B2B betting and gaming provider has been supplying Bettarget with services via its BtoBet unit with a specific focus on sports betting operations in the UK and Irish markets.
During its initial three month operating period on Bettarget, the company has experienced a 200% increase in average revenue per customers as well as ‘steady’ turnover growth’ and a ‘general spike’ across its main sports-centred KPIs.
Tsachi Maimon, CEO at Aspire Global, said: “Bettarget.com’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans.
“This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America.”
Licensed in the UK, the BtoBet proprietary sportsbook was leveraged by Bettarget.com in August of this year as Aspire Global’s debut partnership for its subsidiary, in a development described by Aspire as a “major step in growth strategy execution” for its new client.
Aspire first acquired BtoBet in October 2020, and the new subsidiary has subsequently played a significant role in its operations as well as in its own global growth strategy, having generated revenue of €2.7 million, according to the company’s August trading update.
Following its partnership with Bettarget, BtoBet has subsequently been leveraged by a further 10 operators including Betfair and William Hill, having most recently linked with Flutter Entertainment as the FTSE100 international gambling group enters the daily fantasy sports (DFS) market in Brazil via its FanDuel Americas-facing brand.
To maintain momentum, Aspire has detailed plans for a ‘wide range of product enhancements’, having moved to expand BtoBet’s sports betting offering by introducing horse race wagering.
