SOFTSWISS signs ‘landmark’ sports betting-focused deal with Bambet

SOFTSWISS has secured another agreement for its SOFTSWISS Sportsbook, incorporating sports betting operator Bambet into its client portfolio.

The collaboration will grant Bambet players access to 10,000 live events covering 70 different sports, in what has been described as a ‘massive landmark’ for SOFTSWISS Sportsbook’s expansion, building on previous deals with PowerCasino and N1Bet.

Furthermore, SOFTSWISS aims to deliver a ‘seamless betting experience’ to Bambet’s sportsbook players with the addition of its SOFTSWISS Online Casino Platform, enhancing the brand’s online casino vertical. 

Meanwhile, the operator will also leverage the SOFTSWISS Affilka affiliate platform – recently utilised by Sportsbet.one and all casino brands operating under TruePartners.io – as well as the firm’s Managed Services, with the objective of maximising the brand’s potential and increasing its efficiency.

“The SOFTSWISS Sportsbook is excited to welcome its new client, Bambet,” said Aleksander Kamenetskyi, Sportsbook Product Owner at SOFTSWISS.

“Our brand portfolio is growing – since the very start we acquired nine new clients and many more are already in setup. Our team is excited to embark on this great adventure with Bambet and are looking forward to great new achievements together.”

First established on 18 June ahead of the Wimbledon Championship and offering pre-match and in-play betting, the SOFTSWISS Sportsbook product has since been enhanced with additional features such as esports odds, Free Bets and Comboboost. The more recent launch of the partnership between SOFTSWISS Sportsbook and Bambet coincides with the onset of the Olympic Games in Tokyo. 

Marina Fedorova, COO at Bambet, added: “It’s exciting to be launching with such a leading software provider in the betting industry as SOFTSWISS. We rest assured about our fruitful and innovative cooperation, as SOFTSWISS has already proven itself to be a fast-paced, cutting-edge, forward-thinking brand with only top-quality products. 

“It’s great to see that the SOFTSWISS Sportsbook is continuously adapting to the betting market’s needs and trends, always taking into account the customisability of its product.”

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