LSports delivers full pricing control through Sports Trading Manager

Real-time sports data provider LSports has introduced its new lowest latency trading system, the Sports Trading Manager (STM).

Featuring one of the most comprehensive sports data feeds in the industry, STM gives sportsbooks full control over creating, pricing and suspending odds according to their requirements.

The technology behind STM, said LSports, stands out for creating the fairest value odds, for allowing the setting of margins specific to sports, leagues and individual fixtures and through facilitating the automatic suspension of odds according to pre-decided factors.

“LSports’ great emphasis on advanced technology brought forth a unique solution to the sports betting industry,” said Dotan Lazar, the company’s co-founder and newly appointed CEO. “STM was developed in order to help sportsbooks minimise their overall effort and costs. 

“Using our technology, they have the best outlook and control over their business. We already have a few dozens of pleased customers that have made their transition from our OddService with many more in the works.”

The STM offers comprehensive coverage of over 60 sports, with an average of 105,000 monthly pre-match events, 55,000 in-play events and over 1,500 betting markets, delivered through a user-friendly interface displaying all messages received pre, post and during an event.