BtoBet has continued its growth strategy within the Nigerian sports betting market after signing a new agreement with Oat Gaming Network to supply its Neuron 3 platform.
Through the partnership agreed in collaboration with STM Gaming, BtoBet’s certified partner in Africa, Oatbet will see its online sportsbook powered by Neuron 3.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, commented: “We are looking forward to long-term cooperation together, and will ensure that our betting solutions provide Oatbet with the necessary technological edge and flexibility to expand its market share in the coming years.
“I am also pleased that our technologies and betting solutions are being so much sought after in such a demanding market, making BtoBet the primary gateway to the market.”
By integrating BtoBet’s Neuron 3 platform, Oatbet will be able to deliver a tailored user experience for its customers with the addition of new content including local and international sports betting, live sports events, online and live casino as well as a range of virtual sports.
Ikay Arigbe-Osula, Oatbet’s Chief Operating Office, added: “BtoBet’s strong presence in Africa, and particularly in Nigeria, made them the obvious choice when selecting the right technological partner. Market knowledge is fundamental for all those operators seeking to further expand their presence in any given market, and this is particularly true when it comes to Africa.
“In BtoBet we found the ideal technological partner who will provide us with the necessary market knowledge coupled with advanced technological means that will allow us to differentiate our brand by providing a player-centric betting experience to our customers.”
“Our aim has been from the very beginning to provide a trusted gaming and betting experience featuring the best odds, gaming and betting content, and superb customer service. I am confident that together with BtoBet’s reputation and experience in the field we will elevate the customer UX to a new level altogether,” said Ikay Arigbe-Osula.