Pronet Gaming grows African presence with Sahara Games deal

Pronet Gaming grows African presence with Sahara Games deal

Pronet Gaming has strengthened its position in another key market after agreeing to supply its full omnichannel solution for Sahara Games.

The offering, which boosts Pronet Gaming’s position in Africa, made its debut in Uganda this week and will soon go live in Kenya and Nigeria. It includes a new online sportsbook and casino, as well as retail platforms that feature their own UI and UX.

Sahara Games’ will gain access to 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast and accurate data as well as a full risk management service.

Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth,” he explained.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able to showcase them in your own unique way. We are really looking forward to delivering this for them.”

Moreover, Pronet Gaming will supply its online casino content, which includes a 6,000-strong portfolio of slos and table games from a range of studios as well as games which have been specifically tailored to the African markets.

Jeff Halloran, CEO of Sahara Games, added: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they wanted and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

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