Super Technologies has agreed to acquire Romanian software development company Crafting Technologies as it looks to establish a larger technology hub in Romania.
Subject to customary approvals, the deal will strengthen Super’s European technology footprint, adding Romania to its growing network of development hubs across Croatia, Spain, the Netherlands, the UK and Brazil.
The company, which is headquartered in the country’s capital of Bucharest, now employs more than 900 software engineers and developers across its technology operations.
As part of the expansion, Super plans to create an initial 50 new roles in Cluj-Napoca while integrating Crafting’s engineering team into the business.
The acquisition also brings Crafting’s internal talent academy, which focuses on developing and upskilling software engineers.
Gabriel Bota, Co-Founder and Chief Executive Officer of Crafting Technologies, commented: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships.
“What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses. Joining forces with Super feels like a natural next step for us.
“We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time. We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
Super building through difficult circumstances
Super has been on the path to expansion across Europe since its €1.3bn (£1.1bn) refinancing in 2025.
The company, spearheaded by Chief Executive Officer Sacha Dragic, rebranded as Super Technologies from Superbet at the end of last year.
Since then, it has secured a deal with Sportradar for both its European and Brazilian operations, and launched in Greece.
This deal for Crafting Technologies is not its first in 2026, having bought out Maxbet Online in February to become the definitive market leader within Romania.
However, it does mark a tech-focused acquisition as opposed to one for a traditional sportsbook.
This is not too dissimilar to other M&A activity in the gambling industry this year. It follows sports software provider Genius Sports’ £882m purchase of digital sports and gaming media network Legend, which also occurred in February.
Leadership figures at Super have spoken to SBC News on the dangers of Romania’s unlicensed market following the government’s overhaul of retail gambling regulations, but the business still clearly sees opportunity in its home country.
The firm has said that it is still set on “building a diversified, technology-led entertainment business” and this latest deal reaffirms that.
Albert Simsensohn (pictured, main image), Deputy Chief Executive Officer at Super, added: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap.
“Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
