Inspired Entertainment will debut its virtual sports portfolio in Turkey after securing a lead supplier agreement with ‘Sisal Sans’, the Turkish joint venture between Sisal SPA and Şans Digital AS.
Under the agreement, Inspired will provide its V-Play Plug & Play solution, a complete end-to-end online virtual sportsbook product, with its content to be made available on desktop and mobile through misli.com.
“We have worked with Sisal for many years in Italy, supplying our video lottery terminals, Virtuals and mobile products. We are thrilled to partner with their Turkish joint venture, Sisal Sans, to offer our Virtuals products in Turkey,” said Brooks Pierce, President and Chief Operating Officer of Inspired.
“Our virtuals have proven popular in the UK, Italy and Greece and we see Turkey as an opportunity to showcase our new Plug & Play solution and the strength of our overall Virtuals offerings.”
In 2019, Italy’s Sisal Group – in partnership with Şans Digital AS, an gambling subsidiary of Turkish media conglomerate Demirören Holding – won the bidding process held by Turkey’s Sovereign Wealth Fund, the licence holder of the Turkish National Lottery (Milli Piyango) for a 10-year operational contract.
“We have been tasked with maximising revenue of the Turkish National Lottery to benefit the Turkish public and we believe our positive performance will be based on innovation,” said Selim Ergun, CEO of Sisal Sans.
“Inspired’s Virtual Sports speak to that innovation, offering fast-paced action, ultra-realistic player simulations and a tremendous breadth of bet types, and we are excited to be the first certified website to offer Virtuals in Turkey.
“We are looking forward to working with the Inspired team to bring a continual stream of betting content to our customer base, especially given the limited live sports now available.”