Stoiximan/Betano rebrands to Kaizen Gaming

The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’.

‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency.

The rebrand comes seven years after Stoiximan was founded, and will affect the Stoiximan brand in Greece and Cyprus, as well as Betano in Germany, Portugal, Romania and Brazil.

Further 2020developments, saw Athens-listed OPAP become the majority shareholder in Stoiximan Group assets, expanding its Greek market digital footprint.

Commenting on the rebrand, Kaizen co-founder and CEO George Daskalakis noted: “This is a big day for us and our people. Κaizen underlines the company’s overall philosophy and unites our course to date with the elements that will mark our future steps: People, Technology, Entertainment, Responsibility, Extroversion, Commitment and Contribution.

“We aim to continue in the same way in which we set off, creating “made in Greece” innovation that competes vigorously in the international environment, while maintaining our passion about constantly improving our products and services in order to provide a best in class customer experience. This is Kaizen.”

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