Social betting platform Wager (playwager.co.uk)has been acquired by mobile sportsbook operator BetBull for an undisclosed fee.
The London-based start-up has been acquired less than two years after its launch in 2018, seeking to become the ‘Betfair for friends’ of sports betting by delivering the industry’s first ‘truly social betting platform’.
Co-founded by Oxford graduates Elliott Robinson and Leo Barnes, Wager secured early seed investment from London venture capital fund Forward Partners ahead of its official product launch in August 2019.
To date, Wager has built all key front-end and back-end components of its sports betting platform through its in-house engineering team led by Robinson and Barnes.
Wager co-founder, Leo Barnes, said: “The Wager and BetBull leadership teams share a social vision for the industry, and we are very excited for what the future holds.”
BetBull’s acquisition of Wager will expand its social engagement capabilities, in which the sportsbook challenger brand seeks to amplify its tipster, content and referral capabilities as it grows its user base.
Commenting on the transaction, Sadok Kohen, Founder & CEO of BetBull, said: “I was impressed with what Leo and Elliott were able to do and I can’t wait for them to create value for Betbull.”
Wager co-founder, Elliott Robinson, concluded: “The power and popularity of social betting is growing, and we are excited to be right at the centre of this exciting space.”