Sportradar has been named as an official sports data partner to the XFL after securing a new media partnership with the American football league.
Under the new agreement, XFL fans and partners will gain access to data, statistics and league information.
“We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” said Steve Byrd, Head of Global Strategic Partnerships at Sportradar.
“There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”
The deal strengthens Sportradar’s portfolio of official data partnerships with US leagues, which includes the NBA, the NFL, the NHL, MLB and NASCAR.
“Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach,” added Jeffrey Pollack, President and COO of the XFL.
“Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”
The XFL is owned by Vince McMahon’s Alpha Entertainment as a competitive rival to the National Football League (NFL). Initially, the competition ran in 2001, and subserviently folded. However in its second stint, the firm is planning to provide an alternative American Football market.