Australia-based BetMakers Technology Group has confirmed the launch of its new customised racing channel with wagering operator Pointsbet, which has gone live across the GVC Australia-owned Neds website.
BetMakers has said that the new Racing Channel is currently live streaming over 2,000 international races across six operator sites, with coverage being shown from the US, UK, Ireland, Mexico and Canada.
“We are seeing some tremendous uplift with the bookmaker’s turnover once they integrate the Racing Channel as a lot of the content can only be viewed on the bookmaker’s platform,” said BetMakers Technology Group, CEO Todd Buckingham.
“Neds is one of Australia’s fastest-growing bookmakers and it’s great to be working with them to deliver them International Racing content.”
In October, BetMakers agreed to continue servicing GVC Australia brands, remaining committed to integrating its global racing technology products with GVC’s global brands.
The products that have been integrated include ‘fixed odds and price manager systems, global tote co-mingling engine, live streaming racing channel and custom-built trading platforms.’