GVC B2B updates and expands CBCX live data partnership

FTSE100 betting group GVC Holdings has confirmed that it has extended its B2B partnership with CBCX a developer and distributor of betting hardware and software provisions.

Updating the market, CBCX live betting inventory will continue to be powered by the ‘GVC Feed’ – the betting group’s B2B sports trading feed.

GVC has acted as CBCX lead sports trading data provider since 2012, with the GVC Feed providing live odds, fixture information, results, scoreboards and event calendars in multiple languages to both online and retail-based B2B clients.

Backing a continued and expanded partnership, Ian Turnbull GVC’s Head of B2B comments:

“We are delighted to continue our long-term collaboration with CBCX who have been a first-rate partner to work with. Today’s announcement means their retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands including bwin and Sportingbet.

“Every event we offer is backed by experienced bookmakers using advanced trading algorithms and extensive supporting services to ensure a super-fast, reliable and comprehensive end-product for our partners.”

Established for more than 30 years, CBCX provides sophisticated retail and online betting solutions to businesses that include everything from software systems, customer cards and cash handling through to betting terminals.

Michael Jeske, CEO of CBCX added: “Ever since establishing our partnership with GVC and incorporating their cutting edge sports betting and trading content into the CBCX software, we have enjoyed extraordinary growth and exposure of the CBCX betting systems portfolio. Driven by the quality and sustainability of GVC´s services, the CBCX sports betting application XLive has truly evolved and we are proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations. Extending our partnership was the obvious route for us to take. We are happy to renew the cooperation and look forward to a successful future!”