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Kambi continues US charge with Parx Casino sportsbook launch

Kambi has added another string to its US bow, after launching the on-property sportsbook of the largest gaming property in Pennsylvania, Parx Casino.

Coming after two days of testing observed by the Pennsylvania Gaming Control Board, the decision to signal the green light means the betting platform and systems provider powers three of the state’s four live sportsbooks.

Matthew Cullen, senior vice president of interactive gaming and sports at Parx Casino, said of the launch: “Parx Casino is thrilled to launch legalised sports betting on property this week, and to do so with such a high- quality product from Kambi is particularly exciting.

“Parx is expanding its portfolio of offerings to give patrons the absolute best of all types of legalised gaming, and sports wagering is just the latest stage in enhancing our customer offering.”

As well as being able to utilise seven teller windows and 45 Kambi-powered kiosks located throughout the property, patrons of the Greenwood Gaming and Entertainment owned establishment can also make us of the Betslip Builder mobile app.

Leveraging Kambi’s ‘Bring Your Own Device’ technology, it allows patrons to bet on the move via the creation of a QR code prior to reaching a cashier, which is designed to streamline the process during busy periods and fast moving games.

A Parx-branded online sportsbook is also pencilled in to be launched in the future, dependent on the PGCB permitting the activity within the Keystone State.

Max Meltzer, chief commercial officer at Kambi, commented: “We’re very excited to have launched our on-property sportsbook at Parx Casino, a brand which shares our commitment to providing unique and exciting wagering experiences to players.

“Today’s unveiling marks Kambi’s fourth bricks and mortar sportsbook launch in less than three months, and cements our position as the leading online and on-property sportsbook supplier in the burgeoning US market.”

Following this development, Kambi is turning its attention towards further sportsbook launches at Greenwood’s South Philadelphia Turf Club and Valley Forge Turf Club, the former of which is expected to be ready for regulatory testing next week.

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