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LeoVegas strengthens group focus with executive changes

LeoVegas has strengthened it core group management team, as the gaming operator also intensifies its focus on responsible gaming via its LeoSafePlay system.

Firstly Richard Woodbridge joins as the new Chief Operating Officer, joining from the COO role at Ellos Group, and will have overarching responsibility for operations at LeoVegas’ offices in Malta.

Taking up the new role on 7 January 2019, he takes over from current incumbent Marcus Nylén, who is to remain until he joins before leaving to focus entirely on his role as head of LeoVegas’ global expansion.

Commenting on the appointment, Woodbridge commented: “LeoVegas is the leading GameTech company in the industry, and I have a passion for working with fast-growing tech companies. “I am looking forward to being part of LeoVegas’ continued journey of growth and optimising LeoVegas’ operations, with sustainability as a guiding principle.”

Louise Nylén is to also join the firm in the newly created role of Deputy CEO of LeoVegas Mobile Gaming Group, working alongside Group CEO Gustaf Hagman with strategic issues such as sustainability and value-creating projects.

Finally is the departure of Rikard Ljungman as Chief Commercial Officer, with focus solely shifting to to responsible gaming and LeoSafePlay, which is to be run as an entirely separate business.

Rikard was one of the initiative-takers behind LeoSafePlay, and with his strong product background, including as CPO for the software company Episerver, he has the exact right expertise to take the next step to make LeoVegas the leader in responsible gaming technology and strengthen our position as a GameTech company,” commented Hagman.

Woodbridge will take over Ljungman’s CCO related duties in Malta.