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William Hill unveils new guarantee on ITV races

Commencing this week, William Hill will start trialling a new bet guarantee offer on TV races for retail and online customers.

William Hill has outlined that its shops will lay customers to lose a minimum of £5,000 for win bets on all races that are shown on ITV Racing, with online customers also able to bet to win a minimum of £1,000 at the available price.  

Both offers will be available on the day of the race from 10am onwards. For early bird customers prices will be available on all ITV races at the five day declaration stage so customers can choose to bet at the early prices or have a guaranteed minimum bet on raceday.

The group detailed that they have dropped their previous guarantee on Pricewise selections, emphasising that this new offer provided customers with a fairer option.

Group Trading Director Terry Pattinson commented: “William Hill recognise that some customers are frustrated by not being able to get a sizeable bet on televised races, while we also want to ensure that early prices are there for our recreational customers and are not picked off by the few.  We hope this offer appeals to both groups and the bet guarantee will apply to customers who may have been restricted in the past.”

The decision follows on from Ladbrokes bringing its policy in line with Coral’s and extending its ‘lay to-lose’ horse racing bets guarantee across all the operator’s retail outlets. The group had already put in place a policy to lay bets to lose no less than £5,000 per capita on all races ITV races. However, moving forward Ladbrokes announced it would add Class 4 and above handicaps to races that it will lay to lose no less than £2,000.

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