Industry platform and software provider SBTech has announced an ‘industry first’ becoming the first sportsbook provisions supplier to enter the regulated Cypriot online betting market in partnership with licensed operator Winmasters.
The partnership sees the launch of Winmasters.com.cy online betting portal in both Greek and English languages. SBTech secured its contract, to enter the Cypriot online betting six months ago having won the Winmasters platform tender.
Winmasters is now supported by SBTech in two regulated territories, following its recent launch in the Romanian market. It becomes one of the eight operators to be awarded a Class B license by the Cypriot National Betting Authority (NBA).
Winmasters Sales and Operations Director Christos Protopapas said: “I’m delighted that our ongoing relationship with SBTech continues to bear fruit. The power and flexibility of the company’s sportsbook and back office systems, as well as the quality of its real-time reporting, is delivering solid growth for us across the board, and the speed with which our Cyprus launch has been achieved gives me great confidence that we will attain all our goals in this exciting new market.”
SBTech CEO Richard Carter commented on the partnership: “The successful on-schedule launch of our complete tier-1 solution for Winmasters’ Cyprus operation is thanks to the hard work of all our teams and the strength of our partnership with this uniquely dynamic operator. I’m particularly pleased that once again, SBTech is the first sports betting provider in a newly regulated market, a trend that we intend to maintain.