Betway has moved to increase its brand coverage in the newly regulated Belgian online betting market, by securing a three-year betting partnership with Brussels-based football club RSC Anderlecht.
The partnership will see the Betway brand gain enhanced branding throughout Anderlecht’s Constant Vanden Stock Stadium (capacity: 27,000) on Belgium Frist Division A match days.
On signing the agreement, Anderlecht’s General Manager of Operations Jo Van Biesbroeck commented that the football club was pleased to have partnered with a well-known and responsible online gambling operator.
Brussels-based Anderlecht is one of Belgium’s best followed teams, forming part of Belgian football’s traditional ‘Big Three’ of RSC Anderlecht, Club Brugge and Standard Liege.
Speaking to Belgian media; Anthony Werkman Director of Marketing and Operations at Betway , was pleased to have secured a high-level partnership with Anderlecht, :
“Betway are proud and delighted to become the new partner of RSC Anderlecht. This historic and successful club has an amazing history and we see this partnership as an opportunity to bring our brand closer to supporters of the club Anderlecht and throughout Belgian football. “