Sports betting B2B solutions developer Digital Sports Tech has launched its new product ‘Player Props’ for Australia operator MadBookie.com.
MadBookie will become the latest operator to tackle ‘proposition bet’ functionalities by adding Player Props to its inventory.
The service will enable customers to create and customise their own proposition bets on any player and statistic for sports including football, American football, basketball, rugby league and Australian rules football.
Using a proprietary algorithm, Digital Sports Tech software will instantaneously analyse each customised bet to generate accurate odds.
Further product functionality will see Digital Sports Tech develop its market by integrating; Statistical Bets, Head-to-Head bets and Combined Statistic Bets
Ari Lewski, Executive Director at Digital Sports Tech, said:
“We believe user generated betting on player props is the next frontier in sports betting and we’re thrilled to have launched Player Props with MadBookie.com.
“The real power of the product is that it is a personalised betting experience that puts punters in control by allowing them, for the very first time, to bet on exactly what they want and are most interested in.
“We see it as the first legitimate bridge between fantasy and sports betting, as it appeals to recreational users and produces a far deeper level of fan engagement than other products. It is also inherently social, as users will want to share their customised bets with friends.
“We’re hugely excited to be bringing Player Props to the market and believe it has the potential to be an absolute game-changer.”
Brett Luntz, founder of MadBookie.com, said: “There’s huge potential in customised bets on players and we’ve been really impressed with Digital Sports Tech, both their products and the speed and simplicity of the integration, which took just over three weeks.
“The modern day punter quite rightly demands more and Player Props gives them the perfect opportunity to create interesting, personalised bets.
“We’re expecting our customers to absolutely love this new product and we’re delighted that we’re the first operator in the world to be offering it.”